Keyword Research

Choosing the right key phrases for your SEO campaign is a vital part of ensuring the right people find your website. The team at home james have valuable experience in choosing the best key phrases to ensure top positions are achieved in the search engines, alongside ensuring high volumes of traffic visit your website.

As part of the SEO setup, the team at home james will perform exhaustive keyword research which will cover off all areas of your products and services, to find out how many potential customers are searching with terms relevant to you. From the resulting list of key phrases, we will highlight the most appropriate keywords with optimal search volumes and advise you on the right mix of high, medium & low volume search terms. We ensure the right mix is struck between terms that create awareness and volume of traffic and counter this with more niche terms where the propensity to convert is significantly higher. This ensures we meet the demand of both creating noise whilst driving customer volume.

In addition, we will look at existing metrics, such as PPC conversion rates and by doing so, use this intelligence to ensure we squeeze as much from the campaign as possible.

Keyword Research Alongside Website Optimisation

By choosing those terms with the highest volumes for your SEO campaign, we will be competing against popular websites with good rankings, a large number of visitors and a mass of credible websites linking to them. It is therefore important that every part of the site is thoroughly optimised to compete at the top.

Please contact the team at home james for more information on SEO and Search Marketing services.