PPC

PPC Setup

The initial setup of a PPC campaign is one of the most important stages of developing a successful and cost effective paid search project. If you don't get the right keywords, organised into the right campaigns and ad groups then you'll be fighting an uphill battle from the off.

Similarly, if you just use the same messages your competitor's are displaying for ad copy, click-through-rates (CTR) will be low, and you'll get a small share of the online market that's available to you. This is where home james can help.

We Have Extensive Experience Handling Large, Professional PPC Accounts

Through our 50 years combined experience handling large, professional PPC accounts for many big UK brands and acute attention to detail in the setup process, we won't leave a stone unturned.

Contact home james for more information on how we can help you meet your search marketing requirements with PPC. Call to speak to one of our Pay Per Click experts on 0844 576 8965, email us at fancyachat@home-james.co.uk, or click the button to the right to request a callback.

Exhaustive Keyword Research & Analysis for All PPC Campaigns

Just about anyone could build you a keyword list by using one of the many free online tools available. It takes a trained eye however to build one that's both suitable for a pay per click campaign, and more importantly, will give you the most sales or leads at the lowest cost per acquisition.

In our exhaustive keyword research work, we'll analyse your market, understand your customers, study your competitors and by working closely with you build up knowledge of your services. We'd then use all this information to build your keyword list.

We take time and effort to cover off every possible keyword a potential customer may use. This doesn't just mean using automatically generated lists from online tools - from experience we know that giving that human touch and thought can often deliver new successful keywords that you wouldn't have otherwise had. This leads to a more targeted and manageable PPC campaign.

This style of conversion minded PPC is what home james are best at. Contact us now and one of our specialist, Google Accredited Professionals will be able to help - either in transforming an existing campaign or building a new one.

Campaign Structure & Keyword Grouping

With years of traditional advertising experience, as well as online advertising expertise, the creatives we produce for your PPC campaign are innovative, effective & unique.

Across all vendors (Google, Yahoo & MSN) your pay per click accounts are structured into 3 levels - campaigns, ad groups and keywords. Campaigns allow budget restrictions to be set, along with geographical targeting, whilst ad groups organise keywords into relevant groups so different creatives can be written for them. Once you've got the targeted keyword list described above, this is the next vital stage in the PPC setup process.

This needs to be done in such a way that budget management is made easy and keywords are related to each other to obtain good quality scores. These elements are essential to the early success of a Pay Per Click campaign and home james will spend days on this stage, applying their acute attention to detail to give the account it's best possible start.

Writing Striking Titles & Descriptions (Ad Copy)

Creating a Pay Per Click advert holds the same principles as any advertisement. With years of traditional advertising experience, as well as online advertising expertise, the creatives we produce for your PPC campaign are innovative, effective and unique.

home james endeavour to make your PPC adverts stand out from your competitor's and attract traffic that will convert into customers.

It's also important that creatives have a close relationship to the keywords in your ad groups, and the messages of your landing pages, to deliver a high quality score. This is crucial in bringing down cost-per-clicks (CPC's), which ultimately leaves more spend for a higher level of clicks - resulting in increased sales and leads.

Automatic keyword insertion and character limits are other factors that the experienced team here at home james understand and use day in day out to deliver and manage successful Pay Per Click accounts for many medium-sized businesses.

The final important stage of a Pay Per Click account setup is to test the conversion tracking is working - you can read all about that process in its dedicated section.