Conversion Tracking

Without tracking your visitor's actions once they've landed on your site, a PPC click campaign would be literally that - paying for clicks. You wouldn't know anything about how effective a campaign was, both in terms of sales and lead volume, or the cost-per-acquisitions associated with them. You could be wasting a lot of money.

This is where home james' 50 years combined search marketing experience kicks in - our number one priority is always cost-per-acquisition. The credit crunch is making every marketing director's job harder day by day, and with online marketing the most accountable for media, home james can really deliver that difference you need.

Conversion Review

As standard in the setup process home james make sure your ads point to the most relevant page on your website, reducing the amount of clicks required to turn the visitor into a customer - however we also offer a conversion review.

This is usually part of the setup for new PPC clients, but also an on-going process, where we'll produce a conversion review document of your current website with the aim of increasing conversion rates.

Contact home james for more information on how we can help you meet your search marketing requirements with PPC. Call to speak to one of our experts on 0844 576 8965, email us at fancyachat@home-james.co.uk, or click the button to the right to request a callback.

Whilst we offer a full landing page design service, we understand that the implementation of this isn't always possible straight away, and the conversion review contains details of small tweaks to your site that can have an effect immediately. Besides, many visitors will click away from a landing page and navigate your site for further information - so site-wide conversion potential becomes significant.

Customised PPC Landing Pages

We also provide conversion minded design and development of customised landing pages with the intention of making it as easy as possible for your PPC visitor to become a customer. This can be suitable in a number of cases, whether it's to better target underperforming keywords and increase quality score, or simply take your conversions to the next level by increasing conversion rate.

We aim to have a conversion point on every single page your customers have landed on. Many agencies get traffic to your site but fail to turn them to your customers; home james drive only quality traffic which means our service does not stop at the click, we turn the click into a paying customer.

Tracking of Sales as Well as Non-Sales

Ensuring that all visitor activity is accounted for through PPC is vital to driving down CPA and delivering an efficient Pay Per Click campaign - and home james leave no stone unturned. We'll track the obvious leads and sales, but also signals of interest or so called "non-sales". For example this could include the viewing of your contact page (from which a phone call could quite easily occur), the printing of a property information page, or the download of a PDF guide.

What's more, we'll use our in-house tracking and the vendor tracking (Google, Yahoo & MSN), whilst also leaving room for your own client tracking if need be. Once the codes are in place, home james also thoroughly test it to ensure that everything is tracking correctly - only then will your Pay Per Click campaign go live.