Campaign Analysis

The online world today moves and morphs faster than any other media type out there - and it's this fact that makes Pay Per Click campaign analysis such an important factor in developing a PPC campaign and taking it to the next level.

For example, a keyword that drove quality conversions at a low CPA just a few weeks ago may not be working as well anymore; whilst seasonality also affects many online campaigns (sometimes differently to offline seasonality too!). Whatever the reason, it's important to take a step back and reflect once in a while.

Here at home james, our dedicated Pay Per Click account managers use various tools and techniques to assess the current online market that your company is operating in, with the aim of opening up new PPC opportunities.

Complete PPC Campaign Analysis

Here's just a few of the things we've done for our current PPC clients:

• Tracking a campaign over time (since the start of the account).
• In-depth analysis looking at weekday and time of day performance, then adjusting spend levels to suit.
• Splitting out performance with a brand vs. generic perspective.
• Refining broad matched terms by looking at users' actual searches, and using that to introduce exact matches and bring costs down.
• Competitor analysis.
• Running test campaigns to root out possible development areas, whilst reporting on them separately so cost-per-acquisition isn't harmed.

If you need help with either an existing PPC campaign, or you're setting up a campaign from scratch, contact home james and one of our specialist, Google Accredited Professionals will be able to help.