Global currency exchange business sees its returns at an all-time high

HiFX, a Sunday Times Virgin Atlantic Fast Track 100 Company, and one of only 2 businesses to appear in the Deloitte Fast 50 Companies in New Zealand in consecutive years, has reduced its online acquisition costs by 79% over the past 16 months, following the work of its search marketing agency, home james.

"homejames were responsible for working alongside our development agency in ensuring the new site went live on-time. They ensured all relevant parts of the old site remained, and made recommendations on improving the acquisition potential of our new site.

"search marketing is now more cost effective than any other media channel"

The sustained effort on SEO and the daily management of PPC has, without doubt, transformed the performance of this channel.

Having reduced acquisition costs by 79%, search marketing is now more cost effective than any other media channel."

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