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3
Mar
2010
Author:home james@ 12:25 PM
As Jet2.com extends their bases and number of routes they have also enjoyed a greater share of...
Continue reading "SEO Helps Airline Jet into Regular Page One Listings"...
26
Feb
2010
Author:home james@ 12:00 PM
Last week the US Department of Justice and European Commission sanctioned Yahoo!’s...
Continue reading "Will Bing and Yahoo! Merger Change Search?"...
13
Jan
2010
Author:home james@ 12:00 PM
We’re not trying to flirt with conspiracy enthusiasts with this assertion, merely questioning the influence that Google is having on a rapidly changing social-driven Internet.
Continue reading "Are Google Secretly Controlling Us and What We View?"...
18
Dec
2009
Author:home james@ 12:00 PM
There is a consensus that Google might have been a little hasty in rolling out real-time search and this could lead to its impact declining in 2010.
Continue reading "Has Real-Time Search Peaked Already?"...
9
Dec
2009
Author:home james@ 11:30 AM
Hot on the heels of Google’s announcement to roll-out personalised search to everyone with an Internet connection, they delivered their second wave of innovations – real-time search results. This will usher in the brave new world of SMO and SEO search results.
Continue reading "Google Real-Time Makes the Present More Important"...
8
Dec
2009
Author:home james@ 11:28 AM
Has the future of SEO been irrevocably altered to the detriment of its potential use in Google? This kind of question has been slowly infiltrating search forums this week following Google’s personalised search announcement on Friday (04/12/09).
Continue reading "Personalised Search Now a Permanent Feature in Google"...
2
Dec
2009
Author:home james@ 11:45 AM
Traditionally the golden rule of writing content for your site or your blog was to be niche – one narrow vertical. However, going horizontal could be the new vertical for some.
Continue reading "Horizontal the New Vertical for Content"...
1
Dec
2009
Author:home james@ 10:45 AM
The must attend conference in the world of search is once again returning to the UK in 2010. Search Marketing Expo (SMX) is a two day conference featuring sessions led by industry experts on SEO, PPC, organic search, mobile search and many more.
Continue reading "Save 15% When SMX Returns in 2010!"...
19
Nov
2009
Author:home james@ 12:00 PM
In what has been billed as the “biggest change” to the Internet “since it was invented 40 years ago”, net regulator Icann has invited countries to apply for “internationalised domain names” in the non-Latin characters.
Continue reading "Internationalisation of the Internet Begins"...
19
Nov
2009
Author:home james@ 11:50 AM
Leading search marketing specialist, home james, has been appointed by Leeds University Business School to raise the profile of the school, following on from the re-launch of the new Business School brand.
Continue reading "Leeds Uni Business School Embrace SEO & SMO "...
18
Nov
2009
Author:home james@ 05:30 AM
With Google Caffeine expected to give the world’s leading search engine a shot of speed and accuracy in the New Year it appears that speed could become a feature of SEO rankings!
Continue reading "Speed is of the Essence for 2010 SEO Rankings"...
26
Oct
2009
Author:home james@ 05:05 AM
We recently attended the excellent SEOmoz Pro Training in London which was
without doubt one of the best SEO events we've been to, both in terms
of the quality of the speakers and the general level of discussion.
Continue reading "SEO Nuggets from SEOmoz Pro Training Event London 2009"...
31
Jul
2009
Author:home james@ 12:01 PM
Well, it’s been a long time coming, but the expected deal between Yahoo & Microsoft has finally been announced – with one aim, being more effective at taking on Google.
Continue reading "Yahoo – Microsoft Search Deal Announced"...
9
Jun
2009
Author:home james@ 02:33 AM
Search is not just about keeping up with algorithms, it’s about keeping up with customers. The customer is, after all, the most important part of the process. Provide customers with what they want, and serve it to them in a fresh and engaging way, and you gain loyalty, trust and authority.
Continue reading "Conquer Your Customers"...
25
Feb
2009
Author:home james@ 04:39 AM
What is universal search? It’s the diverse means of displaying results in the SERPs to give individuals greater choice over the style of listing they choose.
Continue reading "Universal Search Must be Embraced to Stay Ahead of the Competition"...
24
Nov
2008
Author:home james@ 10:46 AM
There’s been a lot said of late about the future of search, and two common themes have appeared time and time again. We’ve already talked about semantic search (and its effect on PPC), and now seems an apt time to talk about personalisation.
Continue reading "The Beginning of Personal Search: Google SearchWiki"...
10
Oct
2008
Author:home james@ 10:24 AM
Adopting a particular persona when writing content for websites can prove beneficial to search engine optimisation (SEO), it has been suggested.
Julie Joyce makes the assertion in an article for Search Engine Land and explains that targeting a specific audience can help to yield positive results.
Continue reading "SEO can benefit from personas"...
10
Oct
2008
Author:home james@ 02:28 AM
Google have entered the world of web browsers with one of their latest releases, Google Chrome.
Chrome is a web browser that, on the face of it, seems to be in line with most other browsers.
It's currently in Beta stage so there are certain things it still doesn't do for example, still no Google toolbar!
There are things it does above and beyond all other web browsers though.
Continue reading "Google Chrome is live. Great for usability. Great for Search?"...
3
Oct
2008
Author:home james@ 09:38 AM
Following our recent post ‘Fannie Mae Get Help, But Will the Crunch Affect Online’, it seems marketing folk are making the shift to online in readiness for what may be a more difficult year ahead.
Continue reading "Marketing Officers Grow Online Spend to Boost Efficiency"...