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31
Jan
2012
Author:home james@ 10:46 AM
Over 1.2 billion people worldwide now use online social networks, and you might presume that Facebook is the biggest site in every country, with Americans being the most social-networking obsessed of all – but you’d be wrong.
Continue reading "The Statistics of Social"...
17
Jan
2012
Author:home james@ 11:35 AM
Since the GoDaddy protests of last December, the seemingly innocuous
terms SOPA and PIPA have been on the lips of tech-savvy individuals the
world over.
Continue reading "Internet Decency"...
13
Jan
2012
Author:home james@ 12:20 PM
The concept of cloud computing is nothing new, but its adoption by businesses as their sole method of operations is an idea that’s still greeted with trepidation.
Continue reading "How to Get Ahead In Cloud Computing"...
12
Jan
2012
Author:home james@ 09:07 AM
We’re less than two weeks into the New Year and Google have already announced the first major movement of 2012 in the great social media war – social searches.
Continue reading "Google, Your World!"...
5
Jan
2012
Author:home james@ 09:53 AM
In a further step towards a regulated internet, the US Government is currently attempting to pass the Stop Online Piracy Act (SOPA), a bill aiming to strengthen copyright laws.
Continue reading "SOPA Vs The Internet"...
29
Nov
2011
Author:home james@ 10:07 AM
Following on from our look at QR and AR codes, we take a closer look at Augmented Reality in this second part.
Continue reading "QR? AR? Or In Need of ER? Part Two"...
24
Nov
2011
Author:home james@ 12:33 PM
You’d have been hard pushed this summer to avoid the marketing world’s latest digital concept, the smart phone conduits of QR and AR (or Quick Response code and Augmented Reality, to give them their full names).
Continue reading "QR? AR? Or In Need of ER? Part One"...
2
Nov
2011
Author:home james@ 09:50 AM
The new update which allows Facebook comments, posted via Facebook Commenting Plugins on websites, to be indexed by Google, has been met with a very mixed response.
Continue reading "A Mixed Response to Google’s Facebook Comments Ranking"...
17
Oct
2011
Author:home james@ 08:30 AM
You don’t miss your water ‘til your well runs dry, and this was embarrassingly highlighted earlier in the month when the world at large struggled to find Gaddafi related news in a post-Realtime Google.
Continue reading "Google Realtime, Gone But Not Forgotten"...
17
Aug
2011
Author:home james@ 12:00 PM
Notice anything different about search results today, in particular your sitelinks?
Continue reading "Extended Sitelinks Here to Stay"...
16
Aug
2011
Author:home james@ 10:00 AM
Another week, another Google headline, and this time it’s their planned acquisition of Motorola Mobility
Continue reading "Google Gives Android Some Extra Mobility"...
25
May
2011
Author:home james@ 10:51 AM
Just a day before the EU’s Privacy and Communications Directive comes
into force (26th May 2011), the Information Commissioner’s Office has
given UK websites a one year period of grace to implement suitable
changes.
Continue reading "One Year to Implement Cookie Law"...
22
Mar
2011
Author:home james@ 10:45 AM
It has been two weeks since the announcement of the European E-privacy Directive and it appears we’re no nearer to understanding how this is going to be implemented and policed.
Continue reading "New Cookie Ruling Hard to Digest"...
8
Mar
2011
Author:home james@ 09:46 AM
Back in January you might remember us talking about how Google and Mozilla were planning on unveiling ways that people can opt out of cookies and what this could potentially mean for tracking in PPC and SEO.
Continue reading "Cookies Continue to Crumble Online"...
26
Feb
2011
Author:home james@ 10:00 AM
On 1 March 2011 Yahoo comes of age, sort of, as the date marks the search engines 16th anniversary.
Continue reading "My Sweet 16 – Yahoo!"...
26
Jan
2011
Author:home james@ 09:00 AM
Targeted ads and pop-ups, specific to our likes, have become a mainstay
of our online activity, especially with the rise of social media, but
this could be about to change following proposals from some browsers.
Continue reading "That’s the Way the Cookie Crumbles!"...
5
Jan
2011
Author:home james@ 10:10 AM
There is a clamour being made about social media at the moment. You
might think that is a bit of a redundant statement considering the
noise it has been making throughout 2010.
Continue reading "The Growing Power of Social Media "...
24
Dec
2010
Author:home james@ 11:30 AM
It has been another busy year in the world of search and digital advertising.
Continue reading "Merry Christmas from homejames"...
11
Nov
2010
Author:home james@ 10:00 AM
Many of you might have noticed a little magnifying glass symbol
appearing next to your search results in the UK over the past couple of
days.
Continue reading "A Preview of a New Kind of Search Result"...
1
Nov
2010
Author:home james@ 12:30 PM
If September’s news focused on the launch of Google Instant, then much
of what was discussed in October centred on the value of the internet
and the growing importance of mobile marketing.
Continue reading "Valuable Insights for October’s News"...
28
Oct
2010
Author:home james@ 10:40 AM
New research commissioned by Google suggests that the internet is worth
around £100billion to the UK, which accounts for 7.2% of the UK’s Gross
Domestic Profit (GDP).
Continue reading "The Internet Is Worth £100Billion a Year to the UK"...
14
Oct
2010
Author:home james@ 10:19 AM
Microsoft launched its new Windows Phone 7 devices this week. There are
a lot of questions about how Microsoft will perform in the smartphone
market, though they are clearly up to the challenge.
Continue reading "A Window Into the Future of Mobile and Search Advertising"...
11
Oct
2010
Author:home james@ 11:30 AM
Bing-hoo’s impact on Google’s market share has decreased despite positive movement last month.
Continue reading "Bing-Hoo Loses Market Share to Google"...
5
Oct
2010
Author:home james@ 12:00 PM
If we said the word instant to you at the start of September, what
would come to mind? Instant coffee? Instant downloads? How that has all
changed.
Continue reading "An Overview of September News In An Instant"...
30
Sep
2010
Author:home james@ 11:30 AM
Let’s take a look at this shall we. A recent announcement has linked
Facebook likes with improved performance in search results.
Continue reading "Is Facebook ‘likes’ the New Link-Building? "...
30
Sep
2010
Author:home james@ 11:00 AM
According to new information from comScore, mobile video is on the up.
Continue reading "Mobile Marketing Shows Major Growth"...
29
Sep
2010
Author:home james@ 12:45 PM
It’s not often that, when talking about social media and the many platforms that exist, we mention Flickr.
Continue reading "Why Don’t We Hear More About Flickr?"...
16
Sep
2010
Author:home james@ 10:30 AM
Diaspora, the “privacy-aware, personally-controlled” alternative to
Facebook has today (16 September 2010) released its first code as the
four New York students behind it continue their quest to make a more
controlled social environment for users.
Continue reading "Diaspora Releases First Code"...
9
Sep
2010
Author:home james@ 10:00 AM
Google Instants went live this week in the US and it will be rolled out
in the UK, Germany, Spain, France and Russia over the next few days.
Continue reading "Google Launches Instant Search"...
8
Sep
2010
Author:home james@ 03:10 AM
August figures from Experian Hitwise suggest little change in the search market share with Google still considerably dominating.
Continue reading "Yahoo! Bing Now Take Up 25% of Search Market"...
25
Aug
2010
Author:home james@ 12:55 PM
Another day, another experiment from Google. Having looked at Google’s
continued obsession with search speed and relevancy of search results,
this blog post takes on a similar theme – minus the speed.
Continue reading "More Google Experiments in Search"...
25
Aug
2010
Author:home james@ 12:35 PM
Earlier in the year, one of the worst kept secrets in search - that
site speed was being used as a ranking factor in Google - was indeed confirmed by
the search engine giant.
Continue reading "Are Google Becoming Too Obsessed with Speed?"...
13
Aug
2010
Author:home james@ 12:30 PM
Recent research by Facebook’s rival, Google, has shed some light on why
we follow (or “like” as the new terminology would have us say) brands
on the social giant.
Continue reading "Why Do We Follow/Like Brands on Facebook?"...
6
Aug
2010
Author:home james@ 12:30 PM
Only a year ago Google were getting their PR machine in a frenzy ahead
of the launch of Wave, a product they ambitiously announced would
replace email and transform the way people communicate.
Continue reading "Google Waves Goodbye to Product After Only One Year"...
28
Jul
2010
Author:home james@ 12:50 PM
There is a sort of transitional air about the search market at the
moment with the Yahoo! and Bing alliance growing at pace and Bing
itself eating into Google’s dominance.
Continue reading "More Clicks with Bing than Google"...
27
Jul
2010
Author:home james@ 12:27 PM
Yahoo! has started testing listings from Microsoft in both organic and paid search.
Continue reading "Bing Results Appearing in Yahoo!"...
7
Jul
2010
Author:home james@ 09:21 AM
One of the biggest stories in June was Facebook and Yahoo!
strengthening their relationship with the announcement of a cross
platform status update.
Continue reading "Social Takes Centre Stage"...
29
Jun
2010
Author:home james@ 12:20 PM
Google’s Internet browser – Chrome – overtook Apple’s Safari for the
first time in the USA last week, to put it third behind Internet
Explorer and Firefox. IE remains the market-leader in the US with 52%
of the market share.
Continue reading "A “Coup” for Google as Chrome Overtakes Safari"...
27
May
2010
Author:home james@ 12:00 PM
It has been a week since SMX Advanced swept through London leaving
behind a flurry of exhausted bloggers and square-eyed Twitter
enthusiasts who no longer recognise a world outside of 140 characters.
Continue reading "SMX London One Week On"...
7
May
2010
Author:home james@ 12:21 PM
Google is changing and your searches are about to become yet more refined.
Continue reading "Google Make More Changes to Search Results"...
6
May
2010
Author:home james@ 12:31 PM
Google have unveiled a new faster version of their web browser, Chrome, which they hope will speed up its growing market share.
Continue reading "Chrome Gains Momentum as IE Loses Market Share"...
22
Apr
2010
Author:home james@ 12:28 PM
Google are trying to get more local and as a result of this desire they
have rebranded Google Local Business Centre and brought it in line with
their Place Pages. The result is the rather hip sounding – Google
Places.
Continue reading "Google Local Business Centre + Place Pages = Google Places"...
21
Apr
2010
Author:home james@ 12:32 PM
So the dust has settled and the numbers are churning but what have we
learnt from Google’s rather generous and surprising release of greater
organic search information?
Continue reading "More Data From Google Makes a Good Impression"...
13
Apr
2010
Author:home james@ 12:10 PM
On Friday Google finally announced that site speed is now one of their
ranking factors.
However, site owners shouldn’t be falling over each other, scrambling
to make their site the quickest on the Internet – the tortoise and hare
analogy still applies when it comes to rankings.
Continue reading "Don’t Be Too Hasty in Ranking for Site Speed"...
9
Apr
2010
Author:home james@ 12:35 PM
In a snapshot, here are the key numbers pertaining to Internet
advertising revenue in 2009 – which shows increases in search revenue
but decreases in overall spend.
Continue reading "Key Numbers For Internet Advertising in 2009 "...
8
Apr
2010
Author:home james@ 11:00 AM
With blogs about businesses not using social networks properly or
maximizing their marketing potential appearing more frequently than
Google product updates there may now be a single answer to all of these
‘top tips’, ‘things you should know’ type of blogs – fish!
Continue reading "Is Social Media About to Get Easier For Businesses?"...
1
Apr
2010
Author:home james@ 12:53 PM
Whisper it quietly but is Internet advertising coming of age? The
growth in the market over the past couple of years might suggest so.
Continue reading "Online Ad Spend Beats the Recession"...
31
Mar
2010
Author:home james@ 12:58 PM
There is plenty of talk at the moment about are you getting your content out to the right audiences but, whilst this is vital for your material, are you producing the
right kind of content?
Continue reading "Are You Producing the Right Kind of Content?"...
26
Mar
2010
Author:home james@ 09:30 AM
The fall-out following Google’s announcement to end censorship in China
is having a positive effect on Baidu’s share price, forcing a shift in
the market share of the search engines in the country.
Continue reading "Baidu Capitalise on Google’s Waning Influence in China"...
25
Mar
2010
Author:home james@ 12:30 PM
Google AdWords’ new feature, Search Funnels, will now allow you to map
and record all the keywords used that lead up to a conversion; showing
each keyword’s relevance.
Continue reading "Google Funnel More Information to Campaign Managers"...
23
Mar
2010
Author:home james@ 10:45 AM
Continue reading "Social Media Linked to Improved Brand Sales"...
19
Mar
2010
Author:home james@ 10:41 AM
Delays continue to stall Google Caffeine’s launch with the latest
forecasts predicting months, not weeks, before it is rolled out on all
data centres.
Continue reading "Google Caffeine Goes Off the Boil"...
18
Mar
2010
Author:home james@ 09:37 AM
The week ending 13 March 2010 marked a historic day in the short life
of Facebook and also hinted at a potential shift in power between the
leading search engine and leading social media platform. Yet it
seemingly crept under the radar.
Continue reading "Facebook Overtakes Google! "...
17
Mar
2010
Author:home james@ 09:24 AM
Users’ online search habits are becoming increasingly savvy after
Hitwise reported an 11% rise in 4+ keyword queries. The results
measured against the same period 12 months earlier indicated that we
are now looking for more specific results from our searches.
Continue reading "Savvy Searchers Increase Multiple Keyword Queries "...
15
Mar
2010
Author:home james@ 09:45 AM
For the third successive month Bing has slowly increased their market share, which should please Microsoft CEO Steve Ballmer.
Continue reading "Bing Increase Search Market Share Again"...
12
Mar
2010
Author:home james@ 09:35 AM
Yahoo!’s new search marketing desktop tool has been improved further by a raft of updates to increase speed and efficiency.
Continue reading "Yahoo! Update Search Marketing Desktop – Key Benefits"...
9
Mar
2010
Author:home james@ 12:14 PM
It has been a year since Google, Yahoo! and Bing jointly announced the
canonical tag but only last week did it emerge that Yahoo! and Bing
were going to start supporting it.
Continue reading "Are Canonical Tags About to Take Off?"...
5
Mar
2010
Author:home james@ 12:37 PM
Last month we asked the question
and now it would appear that the results of Yahoo! and Bing’s...
Continue reading "Is Mobile Shaping the Future of Search?"...
3
Mar
2010
Author:home james@ 12:25 PM
As Jet2.com extends their bases and number of routes they have also enjoyed a greater share of...
Continue reading "SEO Helps Airline Jet into Regular Page One Listings"...
26
Feb
2010
Author:home james@ 12:00 PM
Last week the US Department of Justice and European Commission sanctioned Yahoo!’s...
Continue reading "Will Bing and Yahoo! Merger Change Search?"...
24
Feb
2010
Author:home james@ 12:45 PM
It’s true you can now go anywhere you want at the swipe of your finger after Google Earth became available on Android 2.1. It also exemplifies the closing gap between what you can do on a desktop and what you can do on your phone.
Continue reading "The World In Your Pocket"...
15
Feb
2010
Author:home james@ 12:00 PM
Google have once again managed to create a, err, buzz about their latest product...
Continue reading "Is Google Buzz The Missing Link?"...
20
Jan
2010
Author:home james@ 11:30 AM
In some ways Twitter is like a popularity contest but unlike Facebook you have to earn your followers. As you may or may not be aware, on Facebook, if you request someone as a friend and they accept, or vice-versa, you will immediately follow each other’s profile. It isn’t quite the same on Twitter!
Continue reading "Don’t Get Confused By Twitter – Part Two"...
19
Jan
2010
Author:home james@ 11:35 AM
If I had a pound for every blog post I have read about how to make the most of Twitter, I’d be able to retire. Yet for all the collective wisdom out there prescribing best practice lists, there are very few guides on how to understand Twitter. This got me thinking, are companies failing to make the most of the social network because they simply don’t understand it?
Continue reading "Don't Get Confused By Twitter – Part One"...
13
Jan
2010
Author:home james@ 12:00 PM
We’re not trying to flirt with conspiracy enthusiasts with this assertion, merely questioning the influence that Google is having on a rapidly changing social-driven Internet.
Continue reading "Are Google Secretly Controlling Us and What We View?"...
12
Jan
2010
Author:home james@ 12:00 PM
Marketing agency, Latitude, this week went into administration before being bought out in a “pre-pack” deal led by its management and Vitruvian, their private equity agency.
Continue reading "Barclay’s Lose Millions as Latitude Goes into Administration"...
5
Jan
2010
Author:home james@ 10:00 AM
If 2010 is the year that mobile presence emerges with just as much clout as SEO and SMO then the expected launch of the Nexus One, the first Google-branded phone, on January 5 will ensure that the year starts with a bang.
Continue reading "The Wait Is Over as a Mobile Presence is a 2010 Must Have"...
18
Dec
2009
Author:home james@ 12:00 PM
There is a consensus that Google might have been a little hasty in rolling out real-time search and this could lead to its impact declining in 2010.
Continue reading "Has Real-Time Search Peaked Already?"...
16
Dec
2009
Author:home james@ 12:00 PM
In part two of, the 12 Rules of SMO, we continue our look at some of the key factors that you should consider when approaching an SMO campaign. Part one focussed on planning your strategy and ensuring your content is clear and offers value to visitors. These last six festive offerings will hopefully also add some value to your SMO campaign.
Continue reading "The 12 Rules of SMO...Part Two"...
15
Dec
2009
Author:home james@ 12:00 PM
Okay, so this isn’t a definitive guide or Holy Grail of Social Media Optimisation (SMO) best practice. Instead, think of it as a timely look at some of the key things you should consider for an SMO campaign this Christmas and into the New Year.
Continue reading "The 12 Rules of SMO...Part One "...
9
Dec
2009
Author:home james@ 11:30 AM
Hot on the heels of Google’s announcement to roll-out personalised search to everyone with an Internet connection, they delivered their second wave of innovations – real-time search results. This will usher in the brave new world of SMO and SEO search results.
Continue reading "Google Real-Time Makes the Present More Important"...
8
Dec
2009
Author:home james@ 11:28 AM
Has the future of SEO been irrevocably altered to the detriment of its potential use in Google? This kind of question has been slowly infiltrating search forums this week following Google’s personalised search announcement on Friday (04/12/09).
Continue reading "Personalised Search Now a Permanent Feature in Google"...
2
Dec
2009
Author:home james@ 11:45 AM
Traditionally the golden rule of writing content for your site or your blog was to be niche – one narrow vertical. However, going horizontal could be the new vertical for some.
Continue reading "Horizontal the New Vertical for Content"...
1
Dec
2009
Author:home james@ 10:45 AM
The must attend conference in the world of search is once again returning to the UK in 2010. Search Marketing Expo (SMX) is a two day conference featuring sessions led by industry experts on SEO, PPC, organic search, mobile search and many more.
Continue reading "Save 15% When SMX Returns in 2010!"...
19
Nov
2009
Author:home james@ 12:00 PM
In what has been billed as the “biggest change” to the Internet “since it was invented 40 years ago”, net regulator Icann has invited countries to apply for “internationalised domain names” in the non-Latin characters.
Continue reading "Internationalisation of the Internet Begins"...
19
Nov
2009
Author:home james@ 11:50 AM
Leading search marketing specialist, home james, has been appointed by Leeds University Business School to raise the profile of the school, following on from the re-launch of the new Business School brand.
Continue reading "Leeds Uni Business School Embrace SEO & SMO "...
18
Nov
2009
Author:home james@ 05:30 AM
With Google Caffeine expected to give the world’s leading search engine a shot of speed and accuracy in the New Year it appears that speed could become a feature of SEO rankings!
Continue reading "Speed is of the Essence for 2010 SEO Rankings"...
12
Nov
2009
Author:home james@ 02:00 AM
Good Social Media Optimisation (SMO) should be about personalised content and meaningful interaction.
Continue reading "Personalised Conversations - The Key to Good SMO"...
11
Nov
2009
Author:home james@ 10:00 AM
The net of opportunities for mobile advertising looks set to grow after Google bought AdMob, one of the leading mobile advert companies.
Continue reading "Google Expands Net of Opportunity"...
9
Nov
2009
Author:home james@ 10:52 AM
We all know that online ad spend has
recently outstripped TV for the first time but where’s it all going?Before I answer that, here are some of the stats.
Continue reading "Big Brands - It's Time for a Stand-off With Your Paid Search Agency"...
5
Nov
2009
Author:home james@ 12:34 PM
Over the past couple of weeks Google have conducted some studies with major international brands, Heineken and Levi’s, to investigate the value of paid for search to branding. The findings of both studies returned positive results that indicate paid for search can considerably boost brand awareness as well as increasing sales.
Continue reading "Paid For Search Boosts Branding "...
4
Nov
2009
Author:home james@ 03:05 PM
Increase your standout in an ever-competitive PPC landscape
Continue reading "Google Launches Adlinks for PPC Ads"...
2
Nov
2009
Author:home james@ 11:47 AM
Social Media Optimisation (SMO) is the new buzz topic in the Search Engine Optimisation (SEO) field and companies considering a campaign utilising this shouldn’t stop at just using Twitter and Facebook.
Continue reading "Not Forgetting Forums for Social Media Optimisation"...
16
Oct
2009
Author:home james@ 02:01 AM
The advent of social media marketing through Facebook and Twitter has cast a lifeline to many small businesses trying to stay afloat in the turbulent recession waters.
Continue reading "Social Media A Small Business Saviour"...
13
Oct
2009
Author:home james@ 02:52 AM
Targeting social media, and in particular twitter, has fast become this season’s must-have accessory. Evidence of this can be found across the social networks which now play host to a graveyard of corporate Facebook & twitter pages, pages that were once in vogue, left to fallow. Why is this happening?
Continue reading "Doing Social Media Optimisation (SMO) Properly"...
1
Oct
2009
Author:home james@ 09:42 AM
Almost a year earlier than forecasted, online advertising spend has superseded television expenditure in the UK with paid-for search leading the way. This is the key finding of a study by the Internet Advertising Bureau and PricewaterhouseCoopers.
Continue reading "PPC Helps Online Advertising Outspend Television"...
17
Sep
2009
Author:home james@ 02:51 AM
The second installment of our new series of blog posts from home james - the most important stories in search and SEO for the last month, all in one easy to digest post. This month - August 2009.
Continue reading "home james SEO & PPC Monthly Digest"...
6
Aug
2009
Author:home james@ 05:05 AM
Today, home james was unveiled as a RAR Recommended Agency and joined the elite few on its register.
Continue reading "home james – A RAR Recommended Agency"...
31
Jul
2009
Author:home james@ 12:01 PM
Well, it’s been a long time coming, but the expected deal between Yahoo & Microsoft has finally been announced – with one aim, being more effective at taking on Google.
Continue reading "Yahoo – Microsoft Search Deal Announced"...
22
Jul
2009
Author:home james@ 09:33 AM
Presenting the most important stories in search and SEO for the last month, all in one easy to digest post.
Continue reading "home james SEO & PPC Monthly Digest"...
9
Jun
2009
Author:home james@ 02:33 AM
Search is not just about keeping up with algorithms, it’s about keeping up with customers. The customer is, after all, the most important part of the process. Provide customers with what they want, and serve it to them in a fresh and engaging way, and you gain loyalty, trust and authority.
Continue reading "Conquer Your Customers"...
30
Mar
2009
Author:home james@ 12:53 PM
So, unless you’ve been hiding under a mighty big rock of late, you’ll no doubt have heard about Google Streetview. There’s a lot in the media at present about the privacy issue (yawn) – but this post IS NOT about that, so you can continue reading without getting bored!
Continue reading "Google Streetview and Search"...
25
Feb
2009
Author:home james@ 04:39 AM
What is universal search? It’s the diverse means of displaying results in the SERPs to give individuals greater choice over the style of listing they choose.
Continue reading "Universal Search Must be Embraced to Stay Ahead of the Competition"...
20
Jan
2009
Author:home james@ 05:24 AM
Yahoo, the 2nd largest search engine behind Google, has announced the appointment of Carol Bartz as their new CEO.
Continue reading "Yahoo Appoints New CEO"...
24
Nov
2008
Author:home james@ 10:46 AM
There’s been a lot said of late about the future of search, and two common themes have appeared time and time again. We’ve already talked about semantic search (and its effect on PPC), and now seems an apt time to talk about personalisation.
Continue reading "The Beginning of Personal Search: Google SearchWiki"...
18
Nov
2008
Author:home james@ 04:09 AM
Search is one of the most important ways that users find their way around web sites.
Google Site Search now features up to date search results following a recent upgrade to this service.
Google Site Search is a popular choice for web sites which do not already have a search facility. It allows webmasters to quickly and easily set up a Google powered search engine specifically for their site.
Continue reading "Google Site Search Supports Instant Updates"...
24
Oct
2008
Author:Jon@ 10:39 AM
There’s a recession looming, in case you didn’t know, it’s changing how we think and hitwise have been sharing some of their insights with us.
Fast moving search terms for September include Hadron Collider, HBoS, Sarah Palin, Sex on Fire, Elbow, Ryder Cup & Google Chrome, amongst others.
Interestingly, the rate of growth in the Social Networking & Forums category has slowed quite a bit, whilst blogs & personal websites have seen a decrease in popularity year on year – this could be our last post!
Continue reading "I’ll Have the Hadron Collider but Not the Ethics!"...
16
Oct
2008
Author:home james@ 09:21 AM
Yesterday, Google announced it would open up its paid search platform for gambling related terms in the UK!
If this floats your boat, you’re probably in the industry and, therefore, this is a seismic u-turn of notable proportions.
If it doesn’t, it’s probably just another piece of online twoddle, it’s likely to be jargon-riddled and mean very little to the common man.
Continue reading "Google Welcomes Back a Rogue Brother"...
10
Oct
2008
Author:home james@ 02:28 AM
Google have entered the world of web browsers with one of their latest releases, Google Chrome.
Chrome is a web browser that, on the face of it, seems to be in line with most other browsers.
It's currently in Beta stage so there are certain things it still doesn't do for example, still no Google toolbar!
There are things it does above and beyond all other web browsers though.
Continue reading "Google Chrome is live. Great for usability. Great for Search?"...
3
Oct
2008
Author:home james@ 09:38 AM
Following our recent post ‘Fannie Mae Get Help, But Will the Crunch Affect Online’, it seems marketing folk are making the shift to online in readiness for what may be a more difficult year ahead.
Continue reading "Marketing Officers Grow Online Spend to Boost Efficiency"...
2
Oct
2008
Author:home james@ 09:28 AM
It’s staggering to see how many PPC campaigns are still being managed through automated software and are set on position-based, automated bid strategies.
We see this every day when analysing the competition and tracking competitors’ positions.
This approach can reduce the efficiency of a campaign and, as a result, it’s important for campaign managers to take greater control of their bid strategies if they want to increase the returns.
Continue reading "Position Bidding on PPC is Futile"...
26
Sep
2008
Author:Jon@ 11:21 AM
If you believe the hype we’re 24 hours from doomsday, not Tulsa!
Freddie Mac, Fannie Mae, AIG Financial, FTSE’s up, FTSE’s down, Lehman Smehman; how’s my website performing?
Continue reading "Fannie Mae Get Help But Will the Crunch Affect Online?"...
25
Sep
2008
Author:home james@ 11:35 AM
It was reported in this week's Marketing that PPC managers are locked & loaded, following Google's abolition of brand protection on keyword bidding in April this year, but are yet to draw their weapons.
Continue reading "How long will the Mexican standoff last?"...