MTV Unveil the Dream Social Media Role

First there was the ‘twittern’ pioneered by Pizza Hut and now we are set for the first ‘TJ’ – Twitter Jockey. The inventive new role being created by MTV demonstrates the value that major brands are now placing on social media optimisation.

In the guise of a competition called ‘Follow Me: The Search for the First MTV TJ’ the popular music channel will be scouring the social sphere to find a stand-out candidate to be the voice and bridge between MTV and their fans.

Managing the Social Media Sphere

This unique competition and job role – it offers a one year contract on $100,000 and is based in New York at the Times Square offices – suggests that many major brands are taking social media very seriously.

The ability to interact with fans on a number of different levels, through blogs, micro-blogging on Twitter or fans on Facebook, is offering brands a chance to engage with their audience.

Hiring someone to manage this flow of interaction is becoming a natural component for social media for many major brands. Whether or not the TJ will catch on remains to be seen, but it is already generating quite the buzz online!

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