How Not to Use Twitter

Last week the Library of Congress announced that they will archive every single public tweet made – yes every single one! Many have heralded this as an interesting study that could form a vital part of our recent history, particularly as we continue to develop an ever more digital world. However, for some, this might be a cringe-worthy announcement.

You see, as great as Twitter can be for businesses conducting a social media campaign, there is such a thing as not using Twitter properly, which is evident when disgruntled employees, outspoken politicians and long in the tooth journalists enjoy free-reign on the micro blogging site.

So rather than talk about how you should be using Twitter for your business, here are some examples of how not to use Twitter!

Don’t Let Disgruntled Staff Have Access to Your Twitter Account

One of the key things that social media experts effuse about when using Twitter is to make sure that the tone and messages conveyed represent the wider company message.

One major mobile network provider found out the hard way just what can happen if you let an irresponsible, possibly disgruntled employee play marketer for the afternoon.

Refrain from Too Much Personal Opinion

The great thing about Twitter is that it can help you develop an understanding of something using other people’s opinions and the site is all for freedom of speech. However, commenting too aggressively about the opposition won’t do you any favours with the public. Yes people want to see honesty but not when it is openly offensive, especially to such a potentially large audience.

Additionally, when using Twitter as a promotional tool, alienating demographics will see you lose favour and trust.

Don’t Promote Disharmony

Image and branding is very important and studies have linked it to Twitter in recent years. Yet, damaging a brands image or companies public appearance can be avoided if your employees don’t criticise the boss using the micro-blogging site.

Make Sure Your Humour is PC

Having a laugh or sharing something funny is common on Twitter and it shows personality. Alas, sometimes not everyone shares your humour, which you should be conscious of.

Twitter has the potential to considerably improve a company’s brand but if not used properly, it can keep you in the public opinion for quite a while – for all the wrong reasons.