SEO Helps Airline Jet into Regular Page One Listings

As Jet2.com extends their bases and number of routes they have also enjoyed a greater share of page one listings online making it easier to navigate around the globe as well as the World Wide Web.

The north’s leading leisure airline has embarked on a period of considerable growth over the past couple of years and this increased exposure online has helped them steer more traffic to their sites.

The detailed work provided by home james has helped Jet2.com’s sites to soar with a dedicated SEO campaign. A Jet2.com statement read:

“homejames are responsible for Jet2.com's search campaigns which encompasses flights, canaries and ski. They have increased our page 1 listings by 201% in 12 months. Over the past year, we have seen page 1 listings increase to over 8,000 instances.

As a result, our cost per site visitor and cost per customer from SEO has decreased significantly.”

“We Don’t Just Rely on a Handful of Keywords”

Much of the success has been attributed to the level of long-tail keywords which has seen Jet2.com generate traffic for over 55,000 generic keywords on average per month. The Jet2.com statement concluded by saying:

“The campaign is successful because of the massive amount of terms we rank for, and it doesn't just rely on a handful of keywords."

To speak with a home james campaign manager to understand how we could help implement an effective Search Engine Optimisation (SEO) campaign for your company, please get in touch with us.