Streamlined AdWords Campaign Data

Day-to-day account management in AdWords has just got slicker. The introduction of a new analysis toolbar in the Campaigns tab now gives you quicker access to existing data as well as making new data available. What’s more, all of this is now only a single click away!

This new functionality has made it easier to compartmentalise data for the selected date range by pre-defined periods, e.g. daily, monthly, day of week etc and also data type, i.e. clicks, calls, mobile devices.

You can use the new format in a new drop-down menu in the AdWords interface. This means a single click can organise the data you need rather than having to set up a report.

The new feature could become particularly valuable should the on-set of click-to-call take off in PPC ads.

This new streamlined approach to reporting should help to add value to AdWords data and, most importantly, your advertising campaigns by streamlining management and creating more succinct analysis.