Don't delay SEO and PPC

When putting together a search engine optimisation (SEO) or pay per click (PPC) campaign, time is of the essence and the projects need to be prioritised, according to one sector commentator.

Herndon Hasty, in a post for Search Engine Watch, said it is time which should create a sense of urgency in getting such a marketing agenda off the ground, as SEO and PPC can take a while to get started and more time to produce the best results.

He added SEO is about long-term growth, adding: "Development alone can take months for even the simplest of changes, indexing those updates takes another few weeks and then there's a waiting period before real growth even begins."

Commenting on PPC, Mr Hasty noted while such a campaign is easy and quick to start, it takes time to build up a significant online presence.

Particularly when using such marketing schemes as part of an advertising campaign attached to a date - such as Valentine's Day - he claimed SEO and PPC need to be prioritised.

Businesses may also wish to leave time to factor in a successful social media marketing campaign, which Search Engine Watch's Nathania Johnson recently suggested could be useful for organisations such as charities.

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