What does 2010 hold for SEO?

By monitoring the search engine optimisation (SEO) trends which have emerged over the recent months, one sector commentator has outlined his predictions for organic search in 2010.

Looking to the future in a post for SEOmoz, Randfish asserts that, despite only announcing the development in recent weeks, Google may be likely to phase out the inclusion of real-time updates in its search results, although he adds that he believes it was added more for PR purposes than quality.

In contrast, the writer predicts personalised search is "here to stay", while spending on SEO will increase "dramatically", adding it continues to outweigh pay per click in terms of Compound Annual Growth Rate.

Finally, Randfish claims 2010 will be the year of more queries resulting in less traffic on search engines, as providers such as Google, Yahoo! and Bing do more to answer their users' questions in a way which means they never have to leave the site.

"My perception is that the more the engines can apply instant answers to search queries, the more they will and the less any other sites will see traffic from those queries," he states.

In terms of SEO, Randfish recently stated that a well-optimised website will typically perform better than one with quality content.

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