Google issues website analytics tips

Webmasters have been given some website analytics tips from Google, some of which are aimed at those with large amounts of content to administrate.

For example, the search engine notes on its Webmaster Central blog that content management systems can allow small errors to spread across a large number of pages relatively quickly.

As such, website managers are told to consider using Google Webmaster Tools to identify any broken links detected by the search engine's spider.

Google claims to have found one website which used RSS feeds to deliver content, but where a coding error had resulted in 60,000 pages becoming inaccessible.

Meanwhile, webmasters are told to ensure their error pages are crawlable to guarantee that website analytics software can indicate where errors have been returned by the server.

Google advises that webmasters looking to remove specific pages from its search index may do so using meta tags, while entire folders or sub-directories may be removed by the creation of a robots.txt file.

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