Google Real-Time Makes the Present More Important

Hot on the heels of Google’s announcement to roll-out personalised search to everyone with an Internet connection, they delivered their second wave of innovations – real-time search results. This will usher in the brave new world of SMO and SEO search results.

It has long been due to arrive and Google’s real-time search results have now been launched bringing you up-to-date content from over a billion web pages. Facebook, Twitter and MySpace are signed up to this new innovation in search that will display updates from people commenting on an event as it happens.

Google fellow, Amit Singhal sums up the real-time search results best, telling the BBC: "Information is being created at a pace I have never seen before and in this environment, seconds matter."

I don’t know about you but I’m out of breath just reading about it.

“It’s all about relevance, relevance, relevance.”

With there being so much information and content regularly uploaded onto the web and the immediateness of social networks like Twitter, it make senses that when searching for content you are offered posts submitted seconds ago, not just articles written an hour ago.

Mr. Singhal continued by saying: "There is so much information being generated out there that getting you relevant information is the key to the success of a product like this. It's all about relevance, relevance, relevance."

Relevance certainly seems to be the buzz word circulating around this announcement and it should reinforce the growing need to be social media savvy. With Facebook, Twitter and MySpace posts now contributing to Google’s search results, which have also become more personalised, having a social media presence and monitoring this presence could reap rewards for organic search results.

"The updates are so truthful and so in the moment.”

This dawns a potentially new age for search as everything is starting to speed up and…quickly! Marissa Mayer, Google’s vice-president of search, told the BBC:

"This is a technical marvel, getting all these updates in seconds, making them searchable right after they are posted and making them available so that anyone in the world can find them. The updates (on Twitter) are so truthful and so in the moment. That is a really, really powerful part of this. Are you at this event right now? Are you on this ski slope right now? And because of that 'right now' element of it, this is hugely valuable data."

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