Why Facebook could be key in social media marketing

Businesses which have so far avoided social media marketing, preferring to stick to methods such as search engine optimisation and pay per click, may wish to change their way of thinking.

While some brands could think that the typical Facebook user is not their target audience, this could be a mistake, with research by Experian Hitwise recently revealing that the site accounts for one in every seven pages viewed by UK internet users.

Furthermore, UK internet visits to Facebook increased by 86.1 per cent between September 2008 and September 2009 and have more than doubled over the last 14 months and during September, it accounted for almost half of Britons' visits to a social networking site.

Commenting on the news, Kristine Kirby, home shopping director for Fat Face, said: "It is about promoting an area on Facebook where it is engaging and is relevant to what [customers] are doing at the moment. There is still a big way to go with the way social media and retail work can together."

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