Leeds Uni Business School Embrace SEO & SMO

Leading search marketing specialist, home james, has been appointed by Leeds University Business School to raise the profile of the school, following on from the re-launch of the new Business School brand.

home james will use a combination of search and social media techniques including both blog marketing and the use of online video content to raise the profile of the business school. The activity forms part of the business school’s wider strategy to improve awareness and maintain its positioning as one of the best business schools in the country.

home james was awarded the ongoing contract after a competitive five way pitch.

“The richness of our content, separated us from the competition.”

Michael Ward, Managing Director, home james said: “It was a tough pitch, but they were impressed with our creativity and high level of detail.The richness of our content, such as our suggestion to develop the news section of the website as well as introduce new online video content, separated us from the competition.”

Stella Khoshaba, Leeds University Business School commented: “We invited a number of agencies to tender but chose home james because of their stand out. The majority of students are now looking online to evaluate potential universities, so those organisations with a strong online presence will attract the best candidates. With a strong track record in search and social media marketing, we are confident that home james will help us adapt to the changing landscape of university admissions.”

home james is part of the hôme group of companies and is Google Accredited & RAR Recommend.