Quality above quantity in social media links

Businesses embarking on a social media marketing campaign have been advised that it is the quality rather than the quantity of links that their profile pages host which is important.

Writing for Search Engine Land, Jordan Kasteler claims that users can get too involved in how many bookmarks or votes are necessary to take the page to the popular sections of a social media site.

However, he states that this means many people overlook the quality of the votes which trigger the algorithms to promote that content.

"Seeking quality votes and bookmarks is comparable to seeking quality links in search engine optimisation," he adds.

In order to achieve long-term success in the promotion of a business profile or content, Mr Kasteler states that a quick and easy route to securing votes is not always the best option.

Meanwhile, in a recent post for Search Engine Watch, Eric Enge said that due to the rise in popularity of social networking and blogging, reputation management is becoming an increasingly important aspect of online marketing.

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