Reputation management in SEO

As more people get themselves online to voice their opinions thanks to the increase in popularity of blogging and social networking, reputation may become a more important aspect of search engine optimisation (SEO).

Indeed, in a post for Search Engine Watch, Eric Enge points out that it can be bad enough for a business to have a negative story about one of its products or services on the internet, but that this is worse when such content out-ranks the company's own web pages.

"The difficulty arises from Google's desire to show diversity in its search listings. This resulted in a policy where it will show only two results from a single domain," he explains.

This means that while the first and potentially the second listing should be from a company's own web content - should they have performed a successful SEO campaign - the other eight listings on the first page of Google's rankings will be from third parties.

Mr Enge advises pursuing other options to ensure that all first page listings are favourable, such as submitting a page to Wikipedia and posting content on YouTube, Facebook, Twitter and LinkedIn.

Search Engine Watch's Erik Qualman also recently recommended businesses interact with any consumers who are discussing their brand online.

Contact home james for expert SEO services.