Has search innovation slowed down?

Steve Balmer, chief executive officer of Microsoft, has claimed that search innovation has declined in the past five years, when compared with the five years before, but this may be a point businesses running a successful search engine optimisation campaign disagree with.

Commenting in an interview with Tech Crunch, he claims that search innovation is not at the stage where it was half a decade ago, however, one sector commentator has claimed his statement is a "lie" and something he must say in order to generate coverage of Microsoft's search engine Bing.

Aaron Wall, in a post for SEO Book, states that he knows search innovation is in fact speeding up as this is the subject he regularly writes about.

Indeed, he claims that he has "absolutely struggled" in the last few months to keep up with all of the changes that are occurring within search.

"Now some of the changes may not be noticeable to the average searcher because Google has become more refined over the years. But it does not mean that the market lacks innovation," Mr Wall adds.

Bing recently launched a visual search service after Microsoft research revealed that results with images are processed 20 per cent faster than results which only contain text.

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