Should online media marketing be saturated?

In order to ensure that an internet media marketing campaign is seen by as many people as possible, it may be necessary to saturate the market, one sector commentator has claimed.

Carrie Hill, in a post for Search Engine Watch, states that online marketing is no different to other mediums, where big brands may pick advertising slots that fit around major television or sports events.

In terms of the internet, she notes that there can be some 22 opportunities for companies to get their message across - ten search engine optimisation (SEO) listings on Google and around 11 or 12 pay per click listings.

This means that the first page of listings should be saturated by the brand in order to secure those top ten organic rankings, as it could be easy for one of the spots to be filled by a negative review or a former employee.

"Saturating the results at Google, Yahoo!, or Bing is one way to ensure your message gets in front of as many eyes as possible while blocking your competitors from taking over those slots," Ms Hill states, adding that to be more successful than the best competitor, "you must do what they do plus 30 per cent".

And Search Engine Watch's Mark Jackson also reminds businesses not to forget about web analytics when carrying out their SEO campaign.

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