Valuable link-building rule revealed

In terms of getting businesses and personal websites ranking higher in Google, one sector commentator has claimed there is just one really important rule to remember.

In a blog post for SEOmoz, Rob Ousbey states that the most valuable links are those that an organisation's competitors "will never be able to have".

He adds that this advice should prove useful to both internet marketing professionals and those with limited experience in the field.

Mr Ousbey explains that it may be a factor connected to the business, its content or its internal resources that allow it to benefit from opportunities its competitors cannot.

"You can use this rule to assess any link opportunity to see if your site has a unique edge - or if your competitors could get the link too - but if you can actually identify some of those unique factors of your site, then you can use these to proactively discover new opportunities," he notes.

His comments come after SEOmoz's Randfish claimed that in terms of search engine optimisation, an external link carries more weight and trust than an internal one.

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