Fox faces criticism over SEO comments

A recent Fox News article entitled Top Online Marketing Jobs to Leave You Friendless stated that search engine optimisation (SEO) "scammers" work full time in order to create "thousands" of websites from which to link to a spam site which shows in search results.

It gives an example of the creator of spamlaw.com, who it states is opting to "dupe" visitors into coming to its site by posing as a legitimate security resource.

However, Fox's comments have been called "idiotic".

Aaron Wall, in a post for SEO Book, says the comments are misleading as the example the article gives is a landing page which has had no SEO practices carried out on it.

"Worse yet, the site consists of nothing but an ad feed from one of the search engines, so if that site is spam then so must be the search ads," he adds.

Mr Wall goes on to ask how a "slimy reporter" who publishes "fake news" can be worse than a marketer, who makes no claim to be unbiased.

He concludes that Fox News has had an in-house team of SEOs for some time, suggesting that the organisation is "shallow".

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