Getting the perfectly optimised page

Businesses getting ready to kick off a search engine optimisation (SEO) campaign should first ensure they have the perfectly optimised web page.

In a blog for SEOmoz, Randfish offers tips on how to create this, but adds that there is no one simple method to achieving it and notes that as with all SEO it should first be tested and refined.

To get the best from SEO, he recommends choosing one key term and featuring it in the title, URL, image title and then some eight to ten times within the body of the text.

Randfish states that the most important element of the page is the title, where the keywords should preferably the first word in the text.

"Clearly, using the keyword term/phrase as the very first words in the page title has the highest correlation with high rankings and subsequent positions correlate nearly flawlessly to lower rankings," he states.

He goes on to advise that shorter URLs perform better in SEO and are more likely to be shared, linked to and copy and pasted to other sites.

However, when recreating a web page for an international audience, Search Engine Watch's Andy Atkins-Kruger recently recommended employing someone who speaks the language to carry out the translation, rather than using a web-based translation tool.

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