Client communication could be boosted with social media

Allowing employees to use social media tools in the workplace can allow businesses to establish more efficient communication and collaboration with clients, it has been suggested.

Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, said that for these reasons businesses should ask themselves why they would not want social media in their enterprise.

He added that the fact employees were interacting with potential clients through sites such as Twitter and Facebook should be "embraced" and that it would also empower staff to be proud of where they work.

Furthermore, social media allows workers to voluntarily engage with consumers in an unofficial fashion on behalf of the company, he noted.

"It gives you an ad-hoc sales force that organically grows the conversation and positive interactions with your brand in the online space," Mr Falls enthused.

His comments are supported by recent research from HireScores.com which found that one in six office managers now allows MSN Messenger in the workplace.

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