Unravelling the development lifecycle of SEO

When it comes to building a website to make it search engine optimisation (SEO) friendly, this could mean completing a number of tasks within the development lifecycle, it is said.

In a blog post for SEOmoz, Jennita explains that this process involves more than one person, making it important that business IT employees know a little about each other's jobs and that they work together.

However, she added that this can sometimes prove difficult as a team is likely to include a project and product manager, business analyst, designer and development lead, among others.

Jennita states that what is "universal" is the importance of integrating SEO into the development cycle.

"Finding an SEO proponent within each department will help your efforts immensely," she concludes.

And taking the time to achieve this can see business websites becoming a site of trusted authority, which SEO Book's Aaron Wall notes is a powerful marketing tool.

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