Will Google Chrome impact on PPC advertisers?

Professionals who work in local search services are waiting to see how open source browser Google Chrome impacts upon search engine optimisation (SEO), a claim suggests.

Writing on Search Engine Land, Stephanie Hobbs, who directs the Yellow Pages Local Search Guide, noted that pay-per-click (PPC) advertising could increase in price because Chrome integrates the address bar with a Google Search-driven search box.

She suggested that in order to combat this, PPC advertisers may need to increase their SEO activities to reach the top of search engine rankings.

Ms Hobbs went on to assert that if the next generation Google browser succeeded in delivering faster downloads, then it could open up a window of opportunity for PPC professionals, as users could access a larger volume of advertising information at quicker speeds.

Despite the promise of Google Chrome, Adgooroo recently revealed that Bing is "tempting many established PPC advertisers to taste their service".

Indeed, after unveiling the site at the start of the summer, Bing enjoyed a 35 per cent increase in its advertising base in the year ending June 2009.

This is compared to Google's rise of 52 per cent, the report said.

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