Allow flexibility in social media campaigns

When it comes to planning a social media campaign businesses have been advised to be "stubborn" but also flexible.

In a post for Search Engine Watch, Erik Qualman explained that in achieving a successful campaign it is important people differentiate between their vision and their plan as while the former is the original goal which is unlikely to change, the latter may need to be altered to achieve this.

This may mean creating a simple social media vision, such as one designed to increase brand awareness, connect better with customer needs or adjust products in-line with consumer dialogue.

Mr Qualman recommended setting up a Facebook fan page as the first step.

This may be particularly valuable after Anderson Analytics revealed that majority of its users would be unable to do without the site.

Following this the plan can be made more flexible by sending out a request for feedback with a prize incentive attached.

While this may cause some social media users to leave the page, viewing it as spam, it will also generate more discussion, which was the aim of the original vision, Mr Qualman concluded.

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