Google looks to make web faster

Search engine firm Google has shared its ambitions to make the speed of the internet faster.

Writing on Google's Webmaster Central Blog, senior vice-president of operations Urs Hoelzle and Bill Coughran, senior vice-president of engineering, stated that the company was always striving to make the services it offered faster.

This was because research by the group suggested that users preferred faster and more responsive applications, the pair asserted.

However, they noted that to optimise the speed of such applications, Google needed to work with its community in order to make browsing the web as fast as turning the pages in a magazine.

Challenges that would have to be faced in meeting this objective included increasing broadband penetration in parts of the world where there had been a slow take-up.

"Bringing the benefits of cheap reliable broadband access around the world should be one of the primary goals of our industry," the pair explained.

Chief executive officer of Google Eric Schmidt recently told the Fox Business Network that search was about "comprehensiveness, freshness, the scale and size of what we do".

Contact home james for expert Search Engine optimisation services.