Google CEO shares thoughts on Bing

Google's chief executive officer (CEO) Eric Schmidt has offered his opinion on this month's launch of Microsoft's new search engine Bing and claimed that there are "some things that are missing".

In an interview with Fox Business Network, he claimed it was not the first attempt at creating a search engine to rival Google and that the software giant has done it about once a year.

He added: "We think that search is really about comprehensiveness, freshness, the scale and size of what we do and it's difficult for them to copy that."

Mr Schmidt also commented on Yahoo!, stating that it used a different search strategy to Google and that Bing was also likely to evolve to this.

He warned that Microsoft had to earn its place as a search leader and that it would not achieve this simply through advertising.

Commenting on the interview, Search Engine Land's editor-in-chief Danny Sullivan said Mr Schmidt does not sound as though he is panicked by Microsoft's latest search development.

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