Google enhances blog search

Google has announced that it has enhanced its blog search for blog users, which may have a positive effect for marketers using such content to boost their search engine optimisation.

Writing on the search engine's own blog, Rajat Mukherjee, group product manager, said the launch of its Custom Search AJAX gadget for Blogger on its experimental site had received some "great" feedback and the tool was now being rolled out to all users.

The gadget can be configured to allow users to search through information that is relevant to them on a blog, he added.

"When your readers search using this gadget, the results are displayed with the look and feel of your blog. And they show up in-line, so readers don't have to leave your blog," Mr Mukherjee explained.

Furthermore, the tool allows users to restrict search results to pages linked from a specific blog list or link list.

Meanwhile, Andy Beal, writing for Marketing Pilgrim, has stated that users can increase Twitter traffic to their blog by making the title of their post a clear reflection of its content.

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