Is social media marketing emotionally rewarding?

It has been suggested by one commentator that businesses get involved with social media marketing not simply because it produces a better return on investment (ROI) professionally.

Randfish, in his blog for SEOmoz, claims that, in actuality, companies adopt the marketing form because it is "emotionally rewarding" and the metrics are more immediately tangible.

He adds that social media engagement in all its forms - whether on Facebook, Twitter or Digg - produces "very compelling" results.

"Changing some title tags, tweaking internal links or writing an article on a boring, business-relevant subject may bring more direct financial ROI per hour invested, but the metrics don't feel as emotionally rewarding," he notes.

By using social media, marketers get the chance not only to boost their ROI but also to ensure that messages get to a larger audience, more influential contributors can be reached and more users click on links.

This is more emotionally rewarding because the individuals that respond are real people, he states.

Search Engine Watch's Liana Evans recently noted that companies can still fail at social media marketing if they do not ensure they know where their audience is.

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