Getting the look

When it comes to building effective search engine optimisation (SEO), website creators need to look at the visual aspects of the site as well as the content, according to one commentator.

In a post for SEO Book, Peter D said he believed users' attention spans were getting shorter as they became accustomed to "quick hit" sites, including Twitter, Facebook, YouTube and Digg.

With this in mind he explained that graphics were a useful hook for pulling people into a site.

"It pays to remember the attention grabbing - and link-grabbing - power of graphics. It can be counter-intuitive for SEOs to use images, because we spend so much time thinking about the written keyword," Mr D noted.

He went on to explain that breaking up long blocks of text with visual clues such as large headings could help readers to pay attention.

In an earlier blog, Mr D stated that, in reality, people did not need to be technical wizards to create competent SEO results.

Contact home james for expert SEO services.