Changes afoot for page rankings

A number of major media companies have recently met with Google to discuss their rankings and search engine optimisation.

The media outlets argue that their content should rank more highly than blogs or Wikipedia pages on Google results pages, Accountancy Age reports.

"You should not have a system where those who are essentially parasites off the true producers of content benefit disproportionately," one unnamed content executive told the news provider.

It adds that many publishers "resent" the criteria used by Google to pick the top results and are also annoyed that the Google algorithm penalises paid content.

The media outlets feel like the priorities are wrong, with less up-to-date content and relevant content appearing before breaking news.

Not everyone believes the arguments from the media companies are correct. Michael Wolff, founder of Newser and a Vanity Fair columnist, told Accountancy Age that the move is simply the cry of groups who have lost their monopoly and are trying to scrape some of it back.

However, the reason they may not top results pages is because they do not adapt their content to Google algorithms, Bnet suggests.

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