A question of content

Media firms and executives have recently been complaining that Google search engine optimisation (SEO) is ranking blogs and websites from outside the mainstream media, one sector commentator has claimed.

In a post for SEO Book, Aaron Wall said that Google "of course" tilted their algorithms in the direction of brands but that there was a different between professional content and content that was "actually worth reading".

Due to this, he claims that if big businesses are continuing to lose out the fault may lie with them and the fact that they did a "crummy job" of reporting a story or focusing on their SEO, that they erected barriers that made them un-linkworthy or their generic brand does not resonate as well within the market.

"If the relevancy algorithms are your enemy, then maybe your work is no longer relevant," Mr Wall explained.

In line with this, SEO by the Sea's Bill Slawski recently suggested that bloggers could learn something from journalists when it comes to creating content.

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