Take control of brand with social media

It is vital that businesses register and secure their company name across all of the various social media networks, an expert has claimed.

In a post for Search Engine Journal, Loren Baker explained that this was not just a way of building links on a site or getting positive branding results out of Google, but was also a defensive measure.

He noted that this would allow firms to ensure that they had control of their brand on social media sites.

"It's way too easy for your competition or affiliates to secure your company name across hundreds of social media networks and take advantage of that buzz with false posts or affiliate sales posts," Mr Baker stated.

He added that these techniques would not truly represent the business.

In related news, a blogger for Stuntdubl.com recently claimed that social media marketing is the new search engine optimisation and had become the "cornerstone" of the strategy used for launching websites or improving their link popularity.

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