Forget the jargon

Many businesses have failed to realise that by using internet jargon on their websites, they are making it difficult for users to navigate around them, one expert has told.

Steve Simmonds, business manager at Design UK, said one firm he had worked with had its own in-house categorisation which its employees were very use to.

As a result, the terminology was put on to the website and the company expected consumers to be able to locate their product, but they were unable to.

Speaking at the Technology for Marketing & Advertising event, he spoke of another business which had their banner located at the top of the homepage and the key products below and customers were bypassing the "wasted" banner to go straight to the products.

A recent report by Yahoo! has claimed that many internet users are unable to find what they are looking for - and website design may be responsible for part of this.

Writing in the Yahoo! blog, Tom Chi, senior director of product management at the search engine, said that a poll conducted by the company had found that 85 per cent of respondents were not successful on their first search.

Contact the experts at home james for more information on Search Marketing services.