Time to get blogging?

Blogs can be a "great" way for businesses to get their message across, one expert has noted - and it could be said that they also increase search engine optimisation.

Maggie Holland, editor of IT PRO, said that writing a blog can also create a sense of connected community between the firm and readers.

However, she warned that the web could still pose problems for businesses as any disgruntled customers had a larger field on which to spread their message and could reach more people than they would through simple word of mouth.

"The old adage of telling one person when you're happy but ten when you're not can be multiplied by an almost infinite factor when it comes to the internet," Ms Holland added.

Yet turning to the internet for marketing purposes, such as search engine optimisation, could also be more cost effective.

According to the UK Internet Advertising Bureau, online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007.

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