SEOs fight back

A recent article denouncing the value of search engine optimisation (SEO) has been labelled "ignorant" by one SEO expert.

Writing on the online pages of PC Mag, John Dvorak likened SEO to snake oil and claimed that at worst it was "screwing up the elegance of the web".

However, in response to his comments SEO Book's Aaron Wall noted that if SEO was actually this ineffective, would so many of the publishing houses that publically dismiss the value of SEO have an in-house SEO team?

Furthermore, he asks if Google would have hired more than 10,000 remote quality raters and if Yahoo! would have a patent for automating SEO based on its propriety user data.

Mr Wall added that SEO was constantly changing as search engine crawlers became more sophisticated and that the practice drew upon market research, psychology, sociology, public relations, branding, advertising and both online and offline marketing.

"Unlike John Dvorak, professional SEOs do not need to lie and pull sleazy tricks to get hits - we rank for high value keywords and turn that traffic stream into real business," he noted.

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