Search engines winning in revenue stakes?

Although not creating unique content themselves, search engines are beginning to attract income that sustain online content providers, it has been claimed.

Carolyn McCall, chief executive of Guardian Media Group, said that this meant that value was increasingly flowing away from the creators.

Speaking at the Joint Westminster eForum & Westminster Media Forum keynote seminar: Digital Britain, she argued: "Search engines do not invest anything in content at a time when content providers are finding it really difficult to do so themselves."

And in a suggestion that businesses employing search engine optimisation to increase their web traffic and revenue, she added that search engines generate enormous traffic that could be monetised, but that the display model "is extremely difficult".

However, a recent action plan published by the Department for Culture, Media and Sport and the Department for Business, Enterprise & Regulatory Reform may go some way to solving this issue.

Among its proposals, it claimed it would secure a dynamic investment climate for UK digital content and services.

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