Yahoo! saga continues

Following Yahoo!'s recent explanation about the terms and conditions of its auto-optimise sponsored search accounts, dissent is still being voiced from many parts of the search marketing sector.

SEO Book's Aaron Wall asks if the search engine organisation has lost its mind.

He lists recent actions taken by Yahoo! - including removing the default keyword tool, making it difficult for advertisers to opt out of the new scheme, changing their accounts without permission and altering ad text and keywords which are then rejected by one in five advertisers - and calls them "inefficient and sloppy".

And Cameron Jonsson, writing on the online pages of Search Engine Watch, says: "Yahoo! either has no faith in the average advertiser, or they are getting very creative trying to find a new revenue stream."

Mr Wall concludes that in comparison, Google has several public keyword tools which make it easy to filter bad traffic and does not edit keywords or advertisements without permission.

With this in mind, he asks whether it is any wonder Yahoo! lost hundreds of millions of dollars during the last financial quarter, while Google continues to exceed market expectations.

Contact home james for expert Pay Per Click services.