Slaying the keyword cannibals

Many businesses may already have implemented the use of keywords and terms in their website content in order to increase their search engine optimisation (SEO).

However, according to Ann Smarty, writing on the online pages of Search Engine Journal, such firms should be careful to eliminate any risk of internal keyword cannibalisation.

She explains that this is a frequent, wide-spread internal information structure problem, where multiple subpages target the same key term.

Certain factors such as a run of chronological pages featuring the same keyword in the title can be one cause for this issue.

However, search engines such as Google can filter through all of the pages and only show the one that best fits the term on its ranking pages, Ms Smarty warns.

In addition, it can cause a site's own pages to go into competition with each other.

Ms Smarty recommends that companies get rid of any internal duplicate content and organise their keyword lists to "thoroughly think through the internal link structure".

Meanwhile, SEO Book's Aaron Wall has claimed that the goal of the media, including the online forum which uses SEO techniques, is to utilise manipulation.

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