Honesty is the best policy

When it comes to implementing search engine optimisation (SEO) techniques, honesty is the best policy, according to one sector commentator.

Kevin Gibbons, director of search at SEOptimise and writing on the online pages of e-consultancy, said that when someone is an expert in the field it can be difficult to explain the finer points of the technique.

However, he explains that by only offering vague explanations, a customer may be led to believe they are being lied to.

Conversely, Mr Gibbons notes that the customer is not always right.

"Many customers have set ideas about SEO and these may be dated, inaccurate or even dangerously black hat," he warns.

He advised SEO professionals to stay calm, polite and helpful when dealing with any queries and also to stay in regular contact with the customer.

Meanwhile, Google has announced two upcoming developer conferences where issues such as hacking, open source and the OpenSocial application will be discussed.

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