Keys to landing page optimisation

In order to improve the search engine optimisation (SEO) of a landing page, it is important that businesses take time to find an experienced webmaster and graphic designer, one sector commentator has claimed.

Tim Ash, writing on the online pages of Search Engine Watch, explains that webmasters may be involved in quality assuring and testing all new content and should therefore be involved in the uploading of any new pages.

Such professionals are also in charge of policing style guides and coming up with conventions for the site, he added.

Meanwhile, although graphic designers may have come from an artistic background, they should be advised that stark landing pages with minimal visual distractions can often be the most effective when it comes to visitors responding.

This means that graphic designers should run their proposals past the firm and explain why it is the only route that will prove to work.

Meanwhile, SEO Moz's Randfish has claimed that while many websites frequently use a footer to run their internal SEO structure and anchor text optimisation, according to one sector commentator, this is something which may now be changing.

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