Taking tips from the silver screen

When it comes to promoting a blog - which in the past has been held up as an effective way of increasing search engine optimisation (SEO) results by sector professionals - one commentator has suggested writers look to actors for inspiration.

Rae Hoffman, writing on the online pages of Sugarrae, said that the promotional tactics of the famous could prove to be useful for most websites.

For example, bloggers could post a short paragraph that explains what is coming up in their next article before it is completed, just as trailers for films can be released while the movie is still in post-production.

Writers can also take advantage of offering interviews or guest posts on other blogs to promote their own, or they could consider sponsoring a contest within their target market.

Finally, bloggers could organise a "street team" of friends and colleagues to promote their content through personal emails.

However, those considering beginning a blog to increase their SEO may take heed from SEO Moz, which recently reported that a defamation lawsuit against a blogger was thrown out of court due to a lack of jurisdiction.

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