SearchWiki won't change SEO

Whenever Google releases a new search tool, such as the recent SearchWiki, many people claim that this will change search engine optimisation (SEO) forever, but according to one sector commentator this is not always the case.

Randfish, writing on the online pages of SEO Moz, said that in his experience of SEO it is the directional shifts at Google - which receive less publicity - which often create the "biggest true changes".

The examples he gives are the winter 2003 Florida update, the 2004-5 Google Sandbox, the start of the nofollow implementation on blog comments in 2005 - which prevented spam-like links being posted - and the support of the Sitemaps.org format in 2006.

"It's not that Google's other shifts haven't had an impact on SEO, it's just that they haven't been earth-shattering or groundbreaking or given us new paradigms to conquer," Randfish noted.

He added that, at its core, SEO was still similar to how it had been in 2002.

Meanwhile, earlier in the month, Google released an SEO starter guide for webmasters.

Contact home james for expert Search Engine optimisation services.