Putting a value on users

Companies may wish to use website analytics to monitor the value their user base brings to their business, one sector commentator has suggested.

Patrick Oak, writing on the blog of e-consultancy, explains that a user is a person who has registered with a site, a subscriber or someone who has uniquely visited those pages after finding it organically through search engine optimisation (SEO).

Organisations can then calculate how much that base is worth by dividing their revenue by the number of visitors - assuming users bring revenue to the business - he adds.

Profit can also be monitored in the same way, Mr Oak claims.

"Even if you're not looking to sell your website, assessing the value of your users in some form or another on a regular basis can be useful," he notes.

Mr Oak also suggested that some businesses may wish to compare their results with that of a similar website to calculate how much theirs would be worth.

Meanwhile, Saad Kamal, writing for Google's blog, has offered firms some tips on how to write a blog that garners useful SEO results.

Contact home james to see how Website Analytics can help your Search Marketing campaign.