Blogs a catalyst to recognition

Hosting or producing a blog on a website is the catalyst for being recognised, respected and offered business, as well as increasing search engine optimisation (SEO), one sector commentator has claimed.

Writing on the online pages of SEOmoz, Jane Copland said many SEO professionals have found "notoriety" through publishing online, whether that be for better or worse.

However, she added that maintaining a viable blog was not simple and sometimes it could be "downright agonising".

"My best advice is that if you don't have anything to blog about, either don't write, or don't be afraid to write something humorous, personal or otherwise out-of-the-ordinary," Ms Copland explained.

She also states that blogs are "incredibly SEO-friendly" and could prove useful when it came to promoting and enhancing the visibility of new content of a website.

Ms Copland concluded that all bloggers should keep in mind that their current audience will not be permanent and is likely to change.

Meanwhile, SEO Book's Aaron Wall has claimed that using critical thinking skills for SEO does not mean they are using black hat techniques.

Contact home james for expert SEO services.