Fortune 500 start blogging

Despite the benefits business-to-business blogging has for the search engine optimisation (SEO) results of companies' products and brands, the Fortune 500 have been slow to take it up.

Galen DeYoung, writing on the online pages of Search Engine Land, said that blogs can be used to forge relationships and talk directly to the consumer, demonstrate "thought leadership" and "dramatically" increase visibility through SEO.

However, a report by Forrester last year revealed that only 29 Fortune 500 enterprises had embraced it.

But as of November 15th this year, that number has more than doubled to 64 - some 12.8 per cent of the Fortune 500 in total, according to Business Blogging Wiki.

"There is a great deal of diversity in terms of approach, which, in my opinion, is further evidence of corporate marketers' search for success with this new media," Mr DeYoung said of the results.

Meanwhile, SEOmoz's Jane Copland advised that bloggers only post a topic if they actually have something to write about.

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