Pitching the perfect proposal

When it comes to pitching a search engine optimisation (SEO) proposal, the process can be time consuming so it is important that businesses make sure they target the most likely potential clients, one sector commentator has claimed.

Peter Da Vanzo, writing on the blog of SEO Book, said firms should put themselves into the shoes of their client in order to anticipate any likely concerns and be prepared to counter them.

In order to be fully prepared, businesses should come armed with intelligent arguments and examples of case studies to back themselves up, he added.

Meanwhile, Mr Da Vanzo stated the companies should make sure they only spend their time pitching to clients who will be interested and that including a starting price for services may be one way to eliminate time-wasters.

One method was to use pay per click (PPC) to demonstrate how much impact was out there, or, if PPC spending was too high, the use of SEO could prove more efficient, he explained.

Meanwhile, e-consultancy's Patrick Oak claims businesses needed to catch any PPC fraud concerning them early in order to prevent greater losses.

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